Social innovation in the makeup industry
Corazón de Coco
Corazón de Coco is an organic, cruelty-free multipurpose balm that can be customized according to the different skin tone and style of the woman, moisturizing and nourishing the skin by its main 100% natural ingredient, coconut oil and its secondary ingredients from small farmers near Mexico City.
The main objective of this project was to communicate the economic, ecological and social values of the brand. As well as presenting a concept of what the balm would look like once it was developed.Launch site
The team found that the initial concept did not adequately communicate the benefits of the product or the way it was supposed to be used. The team had to quickly react to the data, listen to what the users were looking for and through a study of attractiveness, the final image was chosen.
The client also needed some help developing the interface for her e-commerce, so the team decided to develop a responsive layout for a landing page in charge of collecting the first leads and testing the online customization process.